Supplying Australian Homes for more than 3 decades

UGT is a second-generation family business that has successfully transformed from being a traditional importer and wholesaler of homewares into a specialist product developer, brand builder, and supply partner to major retailers in Australia.


Adam Norich has been with his family’s business, UGT International — formerly Universal Gift Traders — for more than 19 years and has been its managing director for the past 11, after being asked to step into the role by his father, Leo Norich, the business’s co-founder.

Since 1988 UGT has continuously and successfully reinvented itself to remain relevant in an industry that has seen mass disruption. With major retailers pursuing a direct sourcing model and increased competition squeezing out the smaller retailers, UGT has managed to adapt and thrive in a challenging and ever evolving market.


We have adapted to suit change, and have positioned our business to be a key product supplier to both traditional and new markets, and as such we have managed to achieve significant growth and our forecast for the future is even more exciting than our past!


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